Coffee Project

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The Project

Farmer to Farmer’s coffee project is committed to developing markets for really good coffee, grown sustainably by farmers in Central America. By forging new relationships and marketing opportunities, these innovative farmers are able to improve their lives. They are proud to educate their children, support their communities and maintain the dignity of their ancestral traditions.

Farmer to Farmer pays at or above “fair trade” prices to contribute to the efforts of local people to build a diverse and sustainable economy.

Two Communities:

La Democrácia,Huehuetenango, Guatemala

This is great organic coffee, with rich flavor and aroma. This coffee receives high praise from our artisan roaster, award-winning Roaster Direct.

Our Huehuetenango coffee is grown by Mayan family farmers. Deep volcanic soil, warm days and cool nights provide ideal conditions for Mayan farmers to cultivate and harvest some of the world’s best Arabica coffee.

The farmers are members of the UPC cooperative in La Democrácia and are involved in the decision making of the coop and involved with the coffee from the seed to the shipping out of the country. There is also a women’s growing cooperative within UPC and in 2010 all of our coffee came from this group of women.

The cooperative closely monitors the quality of the beans to ensure the finest coffee.

Mt. Comayagua, Honduras

This year we’re proud to offer Organic Honduran Cloudforest coffee for the first time. This is a delicious, well-balanced blend, with excellent flavor in both Medium and French roasts.

Our Honduran Cloudforest organic coffee is grown adjacent to the Mt. Comayagua National Park. By farming organically, these farmers are actively participating in preserving this threatened cloudforest.

Andy Gaertner, our board president, spent three years in Honduras with the Peace Corp working with these farmers. He’s excited to be renewing friendships there. These farmers have been struggling for years to get a fair price for their coffee. Farmer to Farmer is happy to be able to offer them a far higher price as well as access to North American markets.

Our direct relationship is the best way to ensure the farmers get the price they deserve for their coffee while they continue to preserve the cloudforest of Mt. Comayagua.

The Earth

While ethical trading practices and great taste are both important as you choose a cup of coffee, many people are also concerned about the impact of their purchase on the environment.

Farmer to Farmer coffee is shade-grown. The coffee plants grow beneath the forest canopy, and farmers plant more trees as they expand production. Because the farmers are creating natural and healthy growing conditions for the coffee plants, the need for pesticides and herbicides is reduced or eliminated.


Twenty years ago, a rural west-central Wisconsin community came together with a passion for peace and justice. Our search for cultural understanding led us to rich and lasting friendships. Our work is based on the belief that the backbone of an equitable society lies in healthy and sustainable rural communities, and that all people have the right to live free of poverty and oppression.

Where to Buy Our Coffee

Click here for online and mail-in ordering. Farmer to Farmer coffee is also available at the following retail locations.

Accola Gallery, 502 2nd Ave. E. Durand, WI 54736

A to Z Farm, N2956 Anker Ln, Stockholm, WI 54769

Alma General Store, 100 N. Main St., Alma, WI 54610

Bean Factory, 1518 Randolph Ave. St. Paul, MN 55105

Bolen Vale Cheese, E977 State Road 64, Connorsville, WI 54734

Cook County Whole Foods, 20 E 1st St., Grand Marais, MN 55604

D.J. Restaurante Juda, 740 Main St., Baldwin, WI 55002

Dunn County Pottery, E4606 Ct Rd C, Downsville, WI 54735

First Congregational Church, 420 Wilson, Menomonie, WI 54751

Fine Acres Market, 102 S Washington, St Croix Falls, WI 54024

Good Food Store Co-op, 1001 6th St. NW, Rochester, MN 55901

Just Local Food Cooperative, 1117 S. Farwell St., Eau Claire, WI 54701

Menomonie Market, 521 2nd St., Menomonie, WI 54751

Mississippi Market, 1500 W. 7th St. Paul, MN 55102

Mississippi Market, 622 Selby Ave., St. Paul, MN 55104

River Market, 221 N. Main St., Stillwater, MN 55082

Riverbend Market Cooperative, 417 Main St., Red Wing, MN 55066

Udder Mart, 14722 County Rd. Q, Bloomer, WI 54724

Whole Earth Grocery Co-op, 126 S. Main St, River Falls, WI 55022

Farmer to Farmer